John Lewis has seen a 60 per cent rise in the sale of juicers, they say due mostly to the celebrity juicing fad led by super bodies including Rosie Huntington-Whiteley and Miranda Kerr.
And they’re now stocking 10 times the amount of juicers compared to last year in anticipation of a pulped fruit and veg frenzy.
“Juicing is a huge trend for us this year in response to high levels of customer demand for juicers,” explains Jonathan Marsh, head of buying for Electricals at John Lewis.
But what about the hotly contested health benefits? According to juicing aficionado Joe Cross, founder ofwww.rebootwithjoe.com and creator of documentary Fat, Sick and Nearly Dead , the payback can be life changing.
His documentary, which airs tomorrow night at 8pm on Channel 5, follows Cross trading in junk food for juicing for 60 days in order to shift weight and cure himself of his auto-immune disease. Watched by five million people, this film has since inspired a new generation of ‘juicers,’ says Cross.
So here we ask the expert himself, what exactly is the lowdown on health boosing juicing, and how can we too reap the benefits? Here Cross explains.
Why? Juicing can be enormously beneficial for health, and can also help you lose weight as part of a balanced diet plan.
It supercharges your nutrient intake by providing your body with pure micronutrients, vitamins and enzymes – with none of the bad stuff that constitutes processed food.
By putting the most nutritious fuel into your system possible, you can kick start your metabolism and give your body a break from all of the strange chemicals you’ve been challenging it to process until now.
How? There are various ways of introducing juicing into your diet, but I would always recommend a ‘Reboot’ period at the start of your programme. This constitutes a period of time where you commit to drinking and eating only fruits and vegetables, herbal teas and water in order to loose excess weight, improve your skin and vitality as well as boost your immune system to help keep you fit and healthy.
Essentially you’re giving your body a chance to “rest” by introducing only liquids and no fibre. You don’t want to do that forever but giving your body a short break from the hard work of digesting a “modern” diet can do a world of good!
Which? Now, with juicing there is no “one size fits all”, so the best way to approach it is to find what works for you! Take a look at your lifestyle – do you prepare meals for your family? Do you have the time and space to juice regularly? Can you get out of attending social events where food is the centerpiece for a period of time? etc.
You can do a juice-only programme for five, ten, 15 days or more, or you can just commit to replace one meal daily. But the real point is to find a way to get more and more plant food into your body.
Who? Above all else, support is key if you are going to juice for a period of time – tell friends, family and colleagues so they can help you avoid temptation. It can be hard to stick to at times, but the results are absolutely worth it.
What? When it comes to ingredients there is a plethora to choose from to suit your tastes and to help you get the nutrients you require most.
If weight loss is your goal then opt for what I call “Quickstart” fruits and vegetables, such as kale, which has amazing benefits, lots of plant protein and is even readily available in the winter. Apples really help first-time juicers get accustomed to fruit/vegetable combinations and ginger has great flavour and is perfect for detoxifying.
The list goes on and on, but if you want my handy guide to ingredients log on here www.rebootwithjoe.com .
Joe’s Five Tips To Better Juicing:
Prepare your fruits and veggies the night before if you plan on making a morning juice by selecting the ingredients for your juice, washing the produce, placing them in a storage container in the fridge and assembling the juicer in your kitchen so it’s ready to go.
Store in the fridge
Juice will keep for 24-48 hours in the fridge (72 hours is maximum time suggested). If you are travelling, transport your juice in a cooler.
Fill your container full
Fill juice to the top of your preferred container to prevent oxygen from getting in, which can deplete the nutrients.
Freezing is also an option, but less desirable than refrigeration. If you do freeze your juice do it immediately after juicing. Thaw in the refrigerator.
Wash produce thoroughly
Unwashed produce can be contaminated with bacteria so this is an important step in the juicing process.
Joe Cross, the juicing aficionado.